The Monkey Mind: Why Feelings Guide Our Financial Decisions

July 16, 2019 / Chris Zadeh & Angelique Schouten
Monkey jumping from branches

Have you ever made a decision about your finances that was driven by emotion, rather than logic?

Maybe, as a teen, you bought clothes you knew you couldn’t afford just to fit in with the ‘cool’ kids. You might have taken out a loan to cover the cost of tuition and spent it on the best laptop you could find. Perhaps you borrowed some money for a home repair despite having the funds right there in your savings account because it seemed far less painful than watching your balance drop.

If so, you’re not alone—virtually all of us have made irrational choices like these over the course of our lives. Why? It’s simply part of being human.

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Monkey Money Mind: How to Stop Monkeying Around with Your Money

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